Blog marketing is not that difficult once you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to visit it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you.
Here are some great tips to use when trying to get your blog out there and find new readers.
Add the BlogCounter.com web counter to your website. This will give you a third party account of all the visitors that come to your blog. In addition, adding the BlogCounter.com web counter allows your site to be indexed very quickly by search engines. Why? BlogCounter.com has over 591,000 links to it from other blogs and these links are followed by search engines daily back to BlogCounter.com and having your counter installed adds you to the blogcounter.com “members” list which will in turn be followed to discover your website as well.
Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the track back to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.
Create a Google account and submit a sitemap. This is a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.
Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers.
Exchange links with authority blogs and websites that are in your same market. This is another great way to get the word out about your blog. Authority sites are going to have a higher page rank and will also be listed high in Google’s search results.
Comment on other blogs. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.
Make sure all of your posts are properly formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.
Allow RSS feeds. If you have good content, you will find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog’s RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on. If you need a free full content feed that provides press releases in their full text format to add free content for your blog, a great one can be found here: http://www.inpressrelease.com/feed/index.rss
Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized, if you need help with SEO you can try the Dominate Web SEO Package from ManageMySite.com .
Blog marketing is only as hard as you make it. Use these tips and get your blog out there and read by the world!